Describe an advertisement that you remember well

An advertisement that I remember very clearly was for a mobile phone company, which I saw on television a few years ago, around New Year's. It lasted about ninety seconds, which is long for an advert, and I remember sitting there thinking it was more like a short film.

It told the story of an elderly man who lived alone in a village and couldn't see his grandchildren, who had moved abroad. At first he found his new smartphone confusing and kept pressing the wrong buttons, which was quite funny. But with the help of a neighbour's child, he learned to make a video call. The final scene showed him smiling as he spoke to his grandchildren on the screen, and they were all showing him the snow outside their window. There was no dialogue, just soft piano music and a short slogan at the end saying that distance is just a number.

There are a few reasons why I remember it so vividly. Firstly, it tugged at the heartstrings. My own grandparents live in another city, and I thought of them straight away, and I noticed that other people in my family seemed moved too. Secondly, the storytelling was clever, since it didn't try to sell the phone's features, but showed how technology can bring people together. Finally, the timing was perfect, because it was broadcast during a holiday when families think about each other. It was a great example of how an advert can create a strong emotional link with the brand rather than simply persuade people to buy.