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Food ads aimed at children: IELTS essay ideas

Plan this opinion essay about government with the ideas and outline below, write it on a 40-minute timer, then compare it with a band-8 model answer.

WRITING TASK 2

You should spend about 40 minutes on this task.

Write about the following topic:

Governments should ban advertisements for unhealthy food and drinks aimed at children.

Do you agree or disagree?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

GoPrep wrote this practice question in the style of the exam. It is not an official IELTS question.

Ideas for both sides

Pick two or three points from one or both columns. You do not need all of them, and your own examples score better than memorised ones.

Reasons to agree

  • children are easily influenced
  • helps tackle childhood obesity
  • parents struggle against marketing

Reasons to disagree

  • parents should decide
  • freedom of business
  • ban may not change eating habits

Essay outline

  1. 1IntroductionIntroduce advertising ban proposal
  2. 2Body paragraph 1Why children need protection
  3. 3Body paragraph 2Counter-arguments
  4. 4ConclusionAgree

Write it on the clock

Spend the first few minutes planning, then write.

40:00

0 words of 250 minimum

Your answer stays on this page only. Copy it before you leave.

Band-8 model answer

Write your own answer first, then compare: how it answers the exact question, what each paragraph does, and which phrases you could borrow.

Show model answer (275 words)

Some people argue that governments should ban advertisements for unhealthy food and drinks aimed at children. I agree with this proposal, because children are especially vulnerable to advertising and the consequences for their health are serious.

Children are not able to judge advertising critically. Young children often cannot distinguish between a programme and a commercial, and they accept the attractive images, cartoon characters and slogans as true. Food companies know this and use toys, bright colours and popular characters to make sugary cereals and fast food appear exciting. As a result, children ask their parents to buy these products, and parents who are tired or busy find it hard to refuse. Over time, this shapes eating habits that may last for life. The consequences are significant: childhood obesity has risen in many countries, bringing a higher risk of diabetes, heart disease and low self-esteem, and this places a heavy burden on healthcare systems. The United Kingdom has restricted the advertising of food high in fat, salt and sugar on television before nine in the evening, showing that governments can act.

Opponents argue that a ban restricts freedom of speech and harms businesses, and that parents, not the state, should decide what children eat. Parents do bear primary responsibility, but they cannot control every message that children see on television, online and in public places. Companies can still sell and advertise products to adults, and they can promote healthier options to children instead.

In conclusion, because children are easily influenced and the health effects of poor diet are so serious, I believe governments are right to ban advertising of unhealthy food and drinks aimed at them.

Useful vocabulary

PhraseMeaning
impressionable audiencepeople easily influenced
childhood obesityserious overweight in children
junk foodunhealthy snack food
regulationofficial rules
target audiencegroup a message is meant for
marketing campaignplanned effort to promote a product

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