Describe an online course or series of video lessons that you have followed

Last year I enrolled on an online course about digital marketing, which I found on a well-known learning platform. I had been working in sales for a couple of years, and I realised that most companies were moving their advertising online, so I wanted to understand how it worked.

The course lasted ten weeks, and it was divided into modules, each focusing on one area, such as social media, email campaigns, search engine optimisation and analytics. Every week, there were about two hours of video lessons, a short reading assignment and a practical task, like designing an advertising plan for an imaginary business. We were a group of about three hundred learners from different countries, and there was a discussion forum where we could ask questions. The instructor, who worked for a large agency, gave lots of real examples, which I found very useful.

Since I had a full-time job, I studied mainly in the evenings and on Sundays. The flexible schedule was perfect for me, although it wasn't always easy to keep up with the course, especially during busy weeks at work.

I gained quite a lot from it. Obviously, I picked up useful skills, and I received a certificate of completion, which I added to my CV. More importantly, I used what I learned straight away, helping my manager to run an online campaign that increased our website visits by about thirty per cent. It also gave me the confidence to apply for a new position, and I recently started a role as a marketing assistant. So I'm very glad I invested the time.